CHEFS CHALLENGE

Project deliverables
Art direction
Graphic design
Site development

Lead agency
SWI

Launch

Foodies and philanthropists were offered an unparalleled opportunity to cook and compete alongside celebrity chefs at the star-studded Chef's Challenge fundraising event. The evening raised both public awareness and funding for cancer research at Toronto's Mount Sinai Hospital.

The promotional website offered event details, prize info, celebrity chef profiles, and additional incentives to encourage visitors to join the challenge.