CRUISER MAXX SYNGENTA

Canadas Strongest Grower

Project Deliverables
Graphic design
Technical consultation

Lead Agency
Bos

For the Canada's Strongest Grower contest, farmers across Canada were encouraged to test their grip strength at various Cruiser Maxx retail locations, for a chance to win a variety of great prizes, including a trip to London, England.

An online submission form allowed retailers to submit and post the scores to the official contest site in real-time. From there, farmers could view their score and rank, as well as additional contest details and links to Cruiser Maxx products.